While it is true that an increasing number of consumers are spending time online to learn about new and used cars, this does not mean by any stretch of the imagination that car dealerships are redundant, or on their way to extinction. As noted by the automotive sector...
As anyone who’s worked in sales can attest, location matters a great deal when it comes to closing a deal. People react differently given the different situations they find themselves in; it’s only natural. You don’t comport yourself in a church they same way you...
In the past going to the car dealership was a delightful day out. After all, what could be more exciting than purchasing your own car? Unfortunately, though, too often modern-day customers don’t experience that same “wow factor” consumers in the past felt for...
It’s natural to assume that given the rise of digital media over the past twenty years people would value online interactions more than face-to-face meetings. However, that assumption is incorrect. Rather, most customers prefer interacting with a human being ––...
Car salespeople understand the importance of making a good impression with a customer. Making a good impression, however, is about more than some dealerships seem to realize. Indeed, the way your space is arranged, and the amenities you have to offer your visitors can...
