If you think that employee morale is important but not essential to the bottom line – then think again. An article featured on CBSnews.com concluded that:
Less engaged [employees] are less productive, less customer-focused and prone to withdrawing their efforts and adopting counterproductive behaviour. This may manifest itself as neglect, gossiping, theft and other disruptive behaviour. Ultimately, they’ll leave — whether it’s a recession or a period of growth.