The quality of the interactions a company has with its customers is often the best indicator of its standing within the marketplace. Even with a great product or service, a company can’t sell it if consumers aren’t properly informed and assured of its worth and don’t feel personally valued or appreciated as they contemplate its purchase. In this way, consistent messaging, meaningful exchanges, and expedited services play a larger part in a consumer’s decision to buy than any of the innovative details of a specific offering. For companies working from a physical, public-facing space, the design of their reception area provides the perfect opportunity for them to improve their customer’s experience and, thus, boost their profitability, right from the get-go! Here’s why:
Reception Area Design Can Be Used to Illustrate Brand
Step into the stores or waiting areas of well-known brands like Apple, Google and Coca-Cola (or any other company with branding know-how) and you’ll inevitably be greeted with each one’s unique brand message. The reception area design will reflect its individual logo and color schemes. It will also be bright and inviting, often showcasing their products and/or their focus on exciting, innovative design details like custom millwork, wall features, unique artwork, comfortable furniture, and more. Careful thought will have been put into all reception area design choices so that the breadth of the reception space accurately portrays the brand being promoted. They do this because they understand that customers trust a company that’s transparent in its messages — especially when it concerns its brand — and that this trust frequently leads to better confidence in the products or services being offered.
Reception Area Design Can Be Used to Showcase Hospitality
Everyone likes to be enthusiastically welcomed into a space. A warm greeting and offer of refreshments go a long way in making someone feel anticipated and wanted. Certain reception area design elements can be chosen that maximize the reception staff’s ability to see visitors as they enter the building so that they are able to promptly extend these tokens of hospitality. Placing the reception desk in just the right spot, for instance, allows staff to see the door and all who enter. Arranging furniture in ways that facilitate conversation and comfort makes it more enjoyable for people should they have to wait, as does the option of enjoying a treat from an available snack and beverage bar. The incorporation of other amenities (such as charging stations, gentle music, comfortable chairs, magazines or even a TV) can likewise encourage people to relax and enjoy their time in your building, further enhancing their warm and fuzzy feelings toward your company, your services and, by extension, the actual products and services you sell!
Reception Area Design Can Be Used to Enhance Communication
Have you ever been in a room with bad acoustics or inadequate seating? Nothing’s worse than not being able to get comfortable or to hear the details of a conversation. There are many reception area design features that can be used to make it easier for employees and consumers to talk to one another. From sound solutions to thoughtful arrangement of conversation niches and a lot more, there are many design options that buffer extraneous sounds and better support interaction and rapport. And the benefit doesn’t just extend to visitors. A good office renovation that promotes healthy and uncomplicated discourse improves employee morale, making everyone feel better and work harder for positive results.
Ready to Learn More?
Intention is really the first step in creating meaningful experiences for consumers. If you’re considering an office renovation, simply taking the time to consider the needs of everyone working in or visiting your physical space can help you easily transform your office into a positive touchpoint. No need for expensive focus groups or surveys! You can capitalize on our design expertise here at Key Interiors and use our reception area design ideas to start improving your customers’ experience while simultaneously enhancing your company’s own operational productivity and efficiency. It’s a win-win that reaps rewards on a variety of levels. Please contact us today to learn more.