If your business has been looking for new ways to increase its bottom line or it’s time for an exterior upgrade, improving the building’s façade, or exterior, is a great opportunity to do both. A fresh coat of paint, modernized signage, and improved exterior lighting is the first step to a new era for your business in boosted sales, improved business equity, and leadership status in the community it serves.
Here are four ways an exterior renovation can benefit your business in the near and distant future.
Increased Foot Traffic
A good first impression is crucial when meeting new people or attracting new customers. A passerby may be less likely to wander in on a whim if the store seems dark, rundown, or unmarked. Enhancing curb appeal allows you to project your ideal business image to the public.
Easy-to-read signage leading to a well-lit, easily accessible entrance is key to bringing more customers in. A visually appealing storefront sets the tone for a more professional and trustworthy shopping experience. More customers coming in leads to more sales and more word-of-mouth marketing.
Competitive Advantage
With other local companies vying for your potential customers, your business should employ every marketing strategy it has. Online advertisements are one thing, but have you considered the opportunity for 24/7 advertising from your storefront?
Whether it’s a logo upgrade or different font, modernizing the signage on your business façade brings your updated brand into the physical world. A new look attracts intrigued onlookers and makes your business easier to identify for those seeking out your services. An upgraded exterior may just be the difference between a customer entering your business and the one down the street.
Boosted Business Equity
Modernizing your business’s exterior can earn you money even without making a sale. Yes, it’s true.
Repairing windows and doors, updating exterior paint and masonry, enhancing lighting, and installing new exterior elements can increase the property value of the space your business occupies, increasing market value, too. Not to mention the impact that energy-efficient windows and doors can have on your energy bills, which boosts your bottom line.
Improving structure, aesthetics, and operational efficiency can increase profitability before a customer crosses your threshold.
Investing in Community
Increasing your property’s value doesn’t just benefit your business; it impacts the community as a whole. Improving façades while prioritizing upkeep and preservation of the architectural heritage of local buildings keeps the past alive and helps businesses and residents alike look toward the future.
Even if you’re the first to upgrade, your façade improvement will encourage other businesses to invest in their properties, too. Modernized exteriors with safe and sustainable features make streets more walkable and inviting, and a welcoming business district boosts community pride, encouraging residents to spend money locally.
Incentive Programs
In many areas, façade improvement programs are available to provide financial incentives for businesses to renovate their exteriors. Investing in the community creates a snowball effect, contributing positively to the local economy.
Elk Grove Village and Addison currently have façade improvement programs that will reimburse a percentage of the cost of eligible renovations to existing buildings, with Elk Grove Village providing benefits for retail and industrial and commercial businesses. Grants are available for signage improvement, restoration or replacement of exterior architectural features, and more.
Modernizing your building exterior can benefit both your business and the community around it, improving curb appeal, boosting your bottom line, and cementing your business as a leader in your industry and neighborhood. If you’re considering an exterior renovation, contact the Key Interiors team today to learn how we can help your business become as warm and welcoming outside as it is inside.
