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You don’t have to be a linguist to figure out that the word “facade” derives from the French word for “face.” This is hardly breaking news. Nevertheless, plenty of businesses do neglect the literal “face” they present to the outside world –– their building’s facade. An uninspiring facade will not only affect companies that rely on foot-traffic to survive, but B2B and client-based businesses may also suffer due to a poor exterior appearance. Indeed, you could be losing money as a result of improper facade maintenance! So don’t put it off any longer –– here are five signs your company needs commercial building facade renovations ASAP:
Old or Outdated Signage
Most entrepreneurs already recognize the importance of making a good first impression. And, before a client or customer ever enters your HQ, they first encounter your building from the outside. Whether you realize it or not, most people will begin judging your operation at that very moment. What’s more, a company will often have their very name attached to their storefront in the form of a sign. However, if that sign is old, outdated, or ineffective, you may want to have a re-think about your entire facade.
Hard-to-Find Entrances
Ask yourself this question: is it easy for a stranger to locate the entrance to your building? It should be! If you’ve ever found yourself giving a visitor directions on how to enter your office, then you’re already putting yourself behind the eight-ball. Furthermore, retail shops with entrances “around the corner,” will struggle to attract the attention of passersby that they desperately need.
Transparency Issues
Most companies like to project a transparent brand image –– and customers generally are more willing to patronize businesses that they can actually see into. So if your facade inhibits light entering your location, or if customers are hesitant to enter because they’re unsure of what you do –– you need to go back to the drawing board with your storefront design. The last thing you want to see is a group of would-be customers flying past your store because they don’t like what they see on the outside.
Energy Inefficiency
Your building’s facade obviously enables you to project a certain image to the public. But on a more practical level, your building’s facade is designed to keep you and your team removed from the elements. In many instances, old buildings lack effective exterior insulation, and therefore lose heat in the winter, and cool air in the summer through gaps in windows and doors. If you’re moving into an aging building –– or if you’re tired of paying high electric and/or gas bills because of your air-conditioning and heating usage –– then a facade renovation can help you create a more energy efficient building.
Run-Down or Unclean Patches
This should be a no-brainer; if your building looks dirty, then at minimum it’s time to refurbish your facade. Even minor details can go a long way toward improving the appearance of your facade. Try to look at your building through the eyes of a potential customer or client. If you don’t like what you see, odds are they won’t either.
Conclusion
The customer experience begins the moment someone arrives at your door. Therefore, it’s vital to make sure your facade projects all of the good aspects of your operation –– and fills potential visitors with confidence in your business. Contact the Key Interiors team today, and see how we can make your entire office (both inside and out) vibrant and welcoming. Worried about the cost and time restrictions caused by office design projects? We can help! Check out our free eBook here and learn how we can deliver your renovation on time and on budget:
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