Showstopping Automotive Showrooms
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Today, the car buying process typically begins digitally – on a phone, tablet, or laptop. Once a buyer is further along in their research, the auto dealership is the physical space where the digital imagery of the manufacture’s brand meets the personality of their local dealer.
The dealership experience has a tremendous impact on both sales and service, and your custom interior is the opportunity to truly enhance the showroom experience.
Showcasing your cars, SUVs and trucks is the obvious goal of showroom design, but less obvious are the importance of spacing, lighting and technology in your space. Throughout the design, build and furnish process, Key Interiors experience and custom approach help create spaces that create the ideal showroom experience.
Resist the temptation to overcrowd your showroom. Because today’s auto research process begins online, there is a good chance you next customer already knows a good deal about the car they came to see. Now that you have them on your floor make sure your showroom is designed to offer plenty of space to open all the doors and do a full walk-around. Throughout the showroom consider informal lounge or waiting spaces to help put your customers at ease while their waiting for their next test drive or have those informal “What do you think” conversations.
Having adequate space for vehicles as well as the personnel involved in the sales transaction is an important design consideration. Today’s buyers are savvy and value transparency. Your auto showroom design should allow the sales representatives as well as the finance office to be visible and welcoming. Of course, a reception or front greeting area should be an obvious design consideration.
In the Spotlight
Highlight the beauty of your latest models with lighting that is both powerful, unobtrusive, and flexible. Key Interiors works with you to design a lighting plan that complements your entire interior. From car spots to overhead lighting, ensuring your auto dealership is well light is critical to the show room experience.
We live in a digital world, so it makes sense to design your showroom with all the technology and connectivity you need to enhance the car buying process. Strong Wifi connectivity for shoppers to use their phones throughout the dealership is a must. Dedicated kiosks with digital configurators next to the vehicle can also help customers build their dream model and assist sales representatives. Many auto manufactures are moving away from the traditional printed brochure, so having an oversized tablet or touchscreen monitor as a digital brochure is becoming more modern.
Waiting Areas for Work & Play
Today’s dealership designs not only have high-tech show showrooms, but the customer waiting areas have been truly upgraded in terms of technology and furnishings.
Customers waiting for service or sales may relax in flexible seating furniture, catch up on the latest news via a flat screen TV, log-in to the free (and strong) Wifi. Power outlets should be plentiful and easy to access, as should the traditional array of reading material. Providing a comfortable space to log-in and work or relax with a cup of coffee from the stocked bistro-style beverage station is a must for today’s dealership.
Children’s Play Area
Parents truly appreciate having a dedicated space for their young ones at a dealership. Spaces that are clean, inviting, and have age-appropriate toys and furnishings are a blessing for buys Moms or Dads trying to compare car models, have a conversation with a service writer, or catch up on email. When designing or updating your auto dealership, don’t underestimate the importance of the play area.
Key Interiors “concept to completion” approach and dedicated project management streamline the design-build process and include interior design and furnishing as well. No need to coordinate multiple contractors, when one can handle your entire automotive interior project.
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With years of experience and a qualified team, coordinating and performing office renovation and design projects of any size becomes a seamless process.